It's not about how many pairs you own.
It's about how you treat the ones you have. We built SHOEGR for the people who actually care, who clean their kicks after a long day, protect them before monsoon, store them properly, and treat every pair like it matters. This contest is for them.
Show us how you care. Earn a pair of Onitsuka Tiger Mexico 66 — your size, your colourway.
How to enter
Step 1. Create A Reel
Show how you care for your sneakers using SHOEGR products. Clean, protect, organize - show one or all four. Minimum 15 secs.
Step 2. Post on Instagram
Post your Reel on Instagram. Use #WellCaredWellEarned and tag @shoegr_india in the caption.
Step 3. Submit Entry Form
Fill in the official entry form. Both your Instagram post and form submission are required to be eligible.
The Prizes
- 1 winner — Onitsuka Tiger Mexico 66: Your size. Your colourway. Ordered directly from the official Onitsuka Tiger India website and shipped to your door.
- 2 runners-up — SHOEGR Safe Crates: A pack of 5 Safe Black Crates each. Store your rotation in style.
What you can shoot
Not sure where to start? Here are some ways to show your care, pick one or mix things up.
What to make a reel about
What to make a reel about
What to make a reel about
#WellCaredWellEarned Contest
Possible Questions
Below you'll find answers to some common questions. Read detailed terms of the contest here.
Yes, your Reel must show SHOEGR products in active use. You can shop our range on shoegr.com.
Yes, multiple entries are welcome. Each Reel should feature a different pair or a different care routine. Only one prize per person.
The SHOEGR team. This is not a lucky draw or a likes contest. We're looking for the best demonstration of genuine shoe care, quality of care, creativity, and authenticity.
The winner chooses their size and preferred colourway of the Onitsuka Tiger Mexico 66. We order it directly from the official OT India website and ship it to their address. The maximum value of the shoe must not exceed INR12,500.
Open to Indian residents aged 18 and above. SHOEGR team members and their families are not eligible.
No, your account must be set to public at the time of posting and throughout the judging period. Private entries cannot be considered.
The shortlist of top 5 will be announced on @shoegr_india on July 13. We'll also DM all shortlisted entrants personally before the public announcement so keep an eye on your Instagram DMs.
We'll reach out to you to pick an available alternative. The order is placed at the time of winning so availability depends on stock at onitsukatiger.com at that point.
By submitting your entry and checking the consent box in the form, you grant SHOEGR permission to repost and use your content across social media, website, and paid advertising.
DM us on Instagram @shoegr_india or email us at contest@shoegr.com. We aim to respond within 48 hours during the contest period.